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Retail Marketing MWF1  View Blog

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Description:

Retail Marketing 081411  

This course is designed to provide an overview of the marketing responsibilities of individuals employed in the retail industry. This course is based on the business and marketing core that includes communication skills, operations, distribution, marketing-information management, pricing, product and service management, promotion, and selling. The Kentucky Occupational Retail Services Skill Standards are integrated into this course giving students the opportunity to receive Retail Skill Standards Certification. Leadership development will be provided through FBLA (Future Business Leaders of America).  Students will have an opportunity to work in the school store, Cats' Corner.

Announcements
  • Friday, December 6, 2019Friday, December 6, 2019

    Announcements and Bell Work

    You have an assessment today over market research/target market. This will include Lessons 6 and 7 and the PowerPoint/Note taker document you completed a couple of weeks ago.

    Agenda

    Lesson 10--Location--https://www.bath.kyschools.us/userfiles/65/Classes/33620/lesson%209%20location%20(retailing).pdf?id=54358

    Are you ready to open your own store?

    If so, you may go to File, New, Standard City and begin a store in the Retail program.

    Rewards will be given at different points for certain profit numbers and when you reach a new level.  These will be announced.  Save your progress often!

     

    Learning Targets

    I understand target market and the critical vocab associated with it.

    I understand how to perform various types of market research.

    I understand store layout.

  • Wednesday, December 4, 2019Wednesday, December 4, 2019

    Announcements and Bell Work

    You will have an assessment on Friday over market research/target market. This will include Lessons 6 and 7 and the PowerPoint/Note taker document you completed a couple of weeks ago.

    Agenda

    Today, we will be looking further at product placement within a store/store layout.

    https://www.shopify.com/retail/the-ultimate-guide-to-retail-store-layouts

    https://www.realsimple.com/food-recipes/shopping-storing/more-shopping-storing/grocery-store-layout

    https://www.goodlivingwarehouse.com/grocery-store-layouts-the-psychology-of-profit/

    We will be checking to see if you have Lesson 8 all finished.

    https://www.bath.kyschools.us/userfiles/65/Classes/33620/lesson%208%20merchandising.pdf?id=52120

    Lesson 10--Location--https://www.bath.kyschools.us/userfiles/65/Classes/33620/lesson%209%20location%20(retailing).pdf?id=54358

     

    Learning Targets

    I understand target market and the critical vocab associated with it.

    I understand how to perform various types of market research.

    I understand store layout.

  • Monday, November 25, 2019Monday, November 25, 2019

    Announcements and Bell Work

    What's the difference between demographics and psychographics?

    Why is being selective about your target market so important? 

    Agenda

    When I had a sub a couple of weeks ago, you were suppose to do Lessons 6 and 7 in VB Retailing.  Today, we'll go over those and make sure you have them all completed.

    Lesson 6 https://www.bath.kyschools.us/userfiles/65/Classes/33620/lesson%206%20market%20research.pdf?id=52118

    Lesson 7 https://www.bath.kyschools.us/userfiles/65/Classes/33620/lesson%207%20targeted%20marketing.pdf?id=52119

     

    Learning Targets

    I understand target market and the critical vocab associated with it.

    I understand how to perform various types of market research.

  • Monday, November 18, 2019Monday, November 18, 2019

    Announcements and Bell Work

    Today, will be the final retake on summative assessments. It will be over product/packaging.

    Be thinking about these questions:

    1. What is a target market?

    2. What are some examples of target markets?

    3. Why is it important to identify your target market?

    4. How do companies use target markets to sell products? 

    Agenda

    Today, we will be looking at target market and market research.  

    https://docs.google.com/presentation/d/1T-ilflFDTeEUhi5qFK5_fTjD_qjZEHvAFWar9oq4EEQ/edit?usp=sharing

    As we discuss the presentation, you will need to complete this document:

    Note Taker Doc

    Group Activity

    Lesson 6 https://www.bath.kyschools.us/userfiles/65/Classes/33620/lesson%206%20market%20research.pdf?id=52118

    Lesson 7 https://www.bath.kyschools.us/userfiles/65/Classes/33620/lesson%207%20targeted%20marketing.pdf?id=52119

     

    Learning Targets

    I understand target market and the critical vocab associated with it.

    I understand how to perform various types of market research.

  • Friday, November 15, 2019Friday, November 15, 2019

    Announcements and Bell Work

    Today, we will finish all summative assessments.  Retakes on the first three will also be offered.

    Agenda

    1. Review for summative assessments. Create a Kahoot game to review for one of the 4 Ps:
    2. Each game should contain a minimum of 12 questions.  Be sure your information is correct!  Make it challenging. Be sure you spell everything correctly. We will be using these to review for the summative assessments.  The review will only be as good as your Kahoot games.  Make sure it is public and send the link to Ms. Robinson: kristal.robinson@bath.kyschools.us
    3. Lessons 6 and 7 in VB Retailing.

    Learning Targets

    OC4 Identify the elements of the promotional mix (i.e., advertising, publicity, sales promotion, personal selling)

    OC5 Explain the types of advertising (e.g., radio, tv, direct mail, outdoor, newspaper, Internet, social media)

    AG3 Identify ways social media can be used as marketing, advertising, and data gathering tools

    OC1 Identify the impact of advertising and promotions on sales

    OC2 Identify various forms of sales promotion (e.g., sweep stakes, coupons, contests, specialty products) 

    OC3 Initiate/create special promotions

    OC6 Explain components of advertisements (e.g., headline, copy, illustration, price, signature, logo)

  • Wednesday, November 13, 2019Wednesday, November 13, 2019

    Announcements and Bell Work

    Summative assessments today over the 4 P's--product, place, and promotion. (We already did the one on price.)

    Agenda

    1. Review for summative assessments. Create a Kahoot game to review for one of the 4 Ps:
    2. Each game should contain a minimum of 12 questions.  Be sure your information is correct!  Make it challenging. Be sure you spell everything correctly. We will be using these to review for the summative assessments.  The review will only be as good as your Kahoot games.  Make sure it is public and send the link to Ms. Robinson: kristal.robinson@bath.kyschools.us
    3. Lessons 6 and 7 in VB Retailing.

    Learning Targets

    OC4 Identify the elements of the promotional mix (i.e., advertising, publicity, sales promotion, personal selling)

    OC5 Explain the types of advertising (e.g., radio, tv, direct mail, outdoor, newspaper, Internet, social media)

    AG3 Identify ways social media can be used as marketing, advertising, and data gathering tools

    OC1 Identify the impact of advertising and promotions on sales

    OC2 Identify various forms of sales promotion (e.g., sweep stakes, coupons, contests, specialty products) 

    OC3 Initiate/create special promotions

    OC6 Explain components of advertisements (e.g., headline, copy, illustration, price, signature, logo)

  • Wednesday, November 6, 2019Wednesday, November 6, 2019

    Announcements and Bell Work

    Summative assessments today over the 4 P's--product, place, price, and promotion.

    Agenda

    1. Review for summative assessments. Create a Kahoot game to review for one of the 4 Ps:
    2. Each game should contain a minimum of 12 questions.  Be sure your information is correct!  Make it challenging. Be sure you spell everything correctly. We will be using these to review for the summative assessments.  The review will only be as good as your Kahoot games.  Make sure it is public and send the link to Ms. Robinson: kristal.robinson@bath.kyschools.us
    3. Lessons 6 and 7 in VB Retailing.

    Learning Targets

    OC4 Identify the elements of the promotional mix (i.e., advertising, publicity, sales promotion, personal selling)

    OC5 Explain the types of advertising (e.g., radio, tv, direct mail, outdoor, newspaper, Internet, social media)

    AG3 Identify ways social media can be used as marketing, advertising, and data gathering tools

    OC1 Identify the impact of advertising and promotions on sales

    OC2 Identify various forms of sales promotion (e.g., sweep stakes, coupons, contests, specialty products) 

    OC3 Initiate/create special promotions

    OC6 Explain components of advertisements (e.g., headline, copy, illustration, price, signature, logo)

  • Monday, November 4, 2019

    I will not be here today; I am with STLP.

    Do the following:

    Work in Virtual Business Retailing.

    Complete Lesson 6 on Market Research:

    https://www.bath.kyschools.us/userfiles/65/Classes/33620/lesson%206%20market%20research.pdf?id=52118

    Upload the completed document here.

    Complete Lesson 7 on Targeted Marketing:

    https://www.bath.kyschools.us/userfiles/65/Classes/33620/lesson%207%20targeted%20marketing.pdf?id=52119

    Upload the completed document to this website.

    Printouts are with the sub if you don't have access to the documents.

  • Friday, November 1, 2019Friday, November 1, 2019

    Announcements and Bell Work

    Study up on product packaging

    Click here for the study guide

    Formative today over product/product placement.

    Summative assessments next week over the 4 P's--product, place, price, and promotion.

    Agenda

    1. Finish up the activity on product packaging. 
    2. Review PowerPoint, Product/Packaging Colors, and Handout
    3. Review for summative assessments. Create a Kahoot game to review for one of the 4 Ps: Each game should contain a minimum of 12 questions.  Be sure your information is correct!  Make it challenging. Be sure you spell everything correctly. We will be using these to review for the summative assessments.  The review will only be as good as your Kahoot games.  Make sure it is public and send the link to Ms. Robinson: kristal.robinson@bath.kyschools.us

    Learning Targets

    OC4 Identify the elements of the promotional mix (i.e., advertising, publicity, sales promotion, personal selling)

    OC5 Explain the types of advertising (e.g., radio, tv, direct mail, outdoor, newspaper, Internet, social media)

    AG3 Identify ways social media can be used as marketing, advertising, and data gathering tools

    OC1 Identify the impact of advertising and promotions on sales

    OC2 Identify various forms of sales promotion (e.g., sweep stakes, coupons, contests, specialty products) 

    OC3 Initiate/create special promotions

    OC6 Explain components of advertisements (e.g., headline, copy, illustration, price, signature, logo)

  • Wednesday, October 30, 2019Wednesday, October 30, 2019

    Announcements and Bell Work

    What is a label?

    What is the brand?

    What are the purposes of packaging?

    Click here for the study guide

    Formative on Friday over product/product placement.

    Summative assessments next week over the 4 P's--product, place, price, and promotion.

    Agenda

    1. Finish up the activity on product packaging. 
    2. Review PowerPoint, Product/Packaging Colors, and Handout
    3. Review for summative assessments. Create a Kahoot game to review for one of the 4 Ps: Each game should contain a minimum of 12 questions.  Be sure your information is correct!  Make it challenging. Be sure you spell everything correctly. We will be using these to review for the summative assessments.  The review will only be as good as your Kahoot games.  Make sure it is public and send the link to Ms. Robinson: kristal.robinson@bath.kyschools.us

    Learning Targets

    OC4 Identify the elements of the promotional mix (i.e., advertising, publicity, sales promotion, personal selling)

    OC5 Explain the types of advertising (e.g., radio, tv, direct mail, outdoor, newspaper, Internet, social media)

    AG3 Identify ways social media can be used as marketing, advertising, and data gathering tools

    OC1 Identify the impact of advertising and promotions on sales

    OC2 Identify various forms of sales promotion (e.g., sweep stakes, coupons, contests, specialty products) 

    OC3 Initiate/create special promotions

    OC6 Explain components of advertisements (e.g., headline, copy, illustration, price, signature, logo)

  • Monday, October 28, 2019Monday, October 28, 2019

    Announcements and Bell Work

    During bellwork time, visit the blog on this page and answer the question.

    Formative on Wednesday over product/product placement (possibly Wednesday).

    Summative assessments next week over the 4 P's--product, place, price, and promotion.

    Agenda

    1. Finish up the Virtual Business lesson on Merchandising--Lesson 8.
    2. Other product/product placement activities. PowerPoint, Product/Packaging Colors, and Handout
    3. Review for summative assessments.

     

    Learning Targets

    OC4 Identify the elements of the promotional mix (i.e., advertising, publicity, sales promotion, personal selling)

    OC5 Explain the types of advertising (e.g., radio, tv, direct mail, outdoor, newspaper, Internet, social media)

    AG3 Identify ways social media can be used as marketing, advertising, and data gathering tools

    OC1 Identify the impact of advertising and promotions on sales

    OC2 Identify various forms of sales promotion (e.g., sweep stakes, coupons, contests, specialty products) 

    OC3 Initiate/create special promotions

    OC6 Explain components of advertisements (e.g., headline, copy, illustration, price, signature, logo)

  • Monday, October 21, 2019Monday, October 21, 2019

    Announcements and Bell Work

    Formative assessment over promotion today. Study this! https://www.bath.kyschools.us/userfiles/65/Classes/33620/lesson%204%20promotion.pdf?id=52116 .

    Agenda

    1. Be sure that your campaign is all done and e-mailed to me: kristal.robinson@bath.kyschools.us
    2. All presentations given today.
    3. Review promotion.
    4. Take assessment on promotion.
    5. Begin new unit on product placement.
    6. Visual Merchandising: https://www.thebalancesmb.com/the-5-most-important-elements-of-visual-merchandising-2890501
    7. https://www.retaildoc.com/blog/10-insights-merchandising

     

    Learning Targets

    OC4 Identify the elements of the promotional mix (i.e., advertising, publicity, sales promotion, personal selling)

    OC5 Explain the types of advertising (e.g., radio, tv, direct mail, outdoor, newspaper, Internet, social media)

    AG3 Identify ways social media can be used as marketing, advertising, and data gathering tools

    OC1 Identify the impact of advertising and promotions on sales

    OC2 Identify various forms of sales promotion (e.g., sweep stakes, coupons, contests, specialty products) 

    OC3 Initiate/create special promotions

    OC6 Explain components of advertisements (e.g., headline, copy, illustration, price, signature, logo)

  • Wednesday, October 16, 2019Wednesday, October 16, 2019

    Announcements and Bell Work

    Formative assessment over promotion after fall break.

    Today, I want you to focus on getting all retakes completed and turn in any missing assignments.

    Look over these promo campaigns:

    https://coschedule.com/blog/best-marketing-campaign-examples/

    https://www.singlegrain.com/digital-marketing/best-online-marketing-companies/

    Agenda

    Be sure that your campaign is all done and e-mailed to me:

    kristal.robinson@bath.kyschools.us

    Share your projects with your partner(s).  Everyone presents on Monday--no excuses.

     

    PROMOTIONAL STUDENT ACTIVITY

    Helpful link:

    https://www.business.qld.gov.au/running-business/marketing-sales/marketing-promotion/advertising/types

    Learning Targets

    OC4 Identify the elements of the promotional mix (i.e., advertising, publicity, sales promotion, personal selling)

    OC5 Explain the types of advertising (e.g., radio, tv, direct mail, outdoor, newspaper, Internet, social media)

    AG3 Identify ways social media can be used as marketing, advertising, and data gathering tools

    OC1 Identify the impact of advertising and promotions on sales

    OC2 Identify various forms of sales promotion (e.g., sweep stakes, coupons, contests, specialty products) 

    OC3 Initiate/create special promotions

    OC6 Explain components of advertisements (e.g., headline, copy, illustration, price, signature, logo)

  • Monday, October 14, 2019Monday, October 14, 2019

    Announcements and Bell Work

    Formative assessment over promotion after fall break.

    Congrats to Owen St. John for his poster receiving the most votes!

    Also, congrats to Colby Conn on his poster!  The other two winners came from the other class.

    Look over these promo campaigns:

    https://coschedule.com/blog/best-marketing-campaign-examples/

    https://www.singlegrain.com/digital-marketing/best-online-marketing-companies/

    Agenda

    Complete your campaign project and be ready to present.  Remember, you will get scored on your presentation skills, as well.

     

    PROMOTIONAL STUDENT ACTIVITY

    Helpful link:

    https://www.business.qld.gov.au/running-business/marketing-sales/marketing-promotion/advertising/types

    Learning Targets

    OC4 Identify the elements of the promotional mix (i.e., advertising, publicity, sales promotion, personal selling)

    OC5 Explain the types of advertising (e.g., radio, tv, direct mail, outdoor, newspaper, Internet, social media)

    AG3 Identify ways social media can be used as marketing, advertising, and data gathering tools

    OC1 Identify the impact of advertising and promotions on sales

    OC2 Identify various forms of sales promotion (e.g., sweep stakes, coupons, contests, specialty products) 

    OC3 Initiate/create special promotions

    OC6 Explain components of advertisements (e.g., headline, copy, illustration, price, signature, logo)

  • Wednesday, October 9, 2019Wednesday, October 9, 2019

    Announcements and Bell Work

    Be sure to visit this site and check for your poster.  If you don't find it, email it to me ASAP. https://www.bath.kyschools.us/olc/65/folder/45220/43881

    Agenda

    Complete your campaign project and be ready to present.  Remember, you will get scored on your presentation skills, as well.

     

    PROMOTIONAL STUDENT ACTIVITY

    Helpful links:

    https://www.business.qld.gov.au/running-business/marketing-sales/marketing-promotion/advertising/types

    https://coschedule.com/blog/best-marketing-campaign-examples/

    https://www.singlegrain.com/digital-marketing/best-online-marketing-companies/

     

    Learning Targets

    OC4 Identify the elements of the promotional mix (i.e., advertising, publicity, sales promotion, personal selling)

    OC5 Explain the types of advertising (e.g., radio, tv, direct mail, outdoor, newspaper, Internet, social media)

    AG3 Identify ways social media can be used as marketing, advertising, and data gathering tools

    OC1 Identify the impact of advertising and promotions on sales

    OC2 Identify various forms of sales promotion (e.g., sweep stakes, coupons, contests, specialty products) 

    OC3 Initiate/create special promotions

    OC6 Explain components of advertisements (e.g., headline, copy, illustration, price, signature, logo)

  • Monday, October 7, 2019Monday, October 7, 2019

    Announcements and Bell Work

    If you haven't completed your Cats' Corner poster assignment, then get that done and e-mailed to me:

    kristal.robinson@bath.kyschools.us

    Please see last week's agenda for more information about the print ad.

    Agenda

    Campaigns usually involve using the same idea in several different types of media. For example, "Got Milk" was used on billboards, in commercials, and in magazines.  

    Check out these familiar advertising campaigns:

    https://www.bluleadz.com/blog/20-of-the-best-marketing-campaigns-of-all-time

    PROMOTIONAL STUDENT ACTIVITY

    Helpful links:

    https://www.business.qld.gov.au/running-business/marketing-sales/marketing-promotion/advertising/types

    https://coschedule.com/blog/best-marketing-campaign-examples/

    https://www.singlegrain.com/digital-marketing/best-online-marketing-companies/

     

    Learning Targets

    OC4 Identify the elements of the promotional mix (i.e., advertising, publicity, sales promotion, personal selling)

    OC5 Explain the types of advertising (e.g., radio, tv, direct mail, outdoor, newspaper, Internet, social media)

    AG3 Identify ways social media can be used as marketing, advertising, and data gathering tools

    OC1 Identify the impact of advertising and promotions on sales

    OC2 Identify various forms of sales promotion (e.g., sweep stakes, coupons, contests, specialty products) 

    OC3 Initiate/create special promotions

    OC6 Explain components of advertisements (e.g., headline, copy, illustration, price, signature, logo)

  • Wednesday, October 2, 2019Wednesday, October 2, 2019

    Announcements and Bell Work

    If you haven't completed your ice cream document, be sure to do so during bellwork time. You need to upload it to this site.

    Print Ads:

    https://www.enfocus.com/en/blog/5-tips-for-designing-great-print-ads

    https://drmg.com/2017/07/07/9-design-rules-creating-effective-print-ads/

    Agenda

    Today, we will be working on promotional print ads for the Cats' Corner store.

    Ad should be contained to one page.

    Ads can be poster, flyers, windshield wiper insert, etc.

    Information to include in the ad:

    Opening Day is October 24, 2019

    Can explain some of the items that will be sold. Refer to this site: https://samuelbodine5.wixsite.com/catscornerbchs

    Here are some images you may want to use

    https://drive.google.com/drive/folders/14dS6K5fMeaiydIonO896Dc148Yz0F3MJ?usp=sharing

    You will want to include the logo:

    logo

    PROMOTIONAL STUDENT ACTIVITY

    Helpful links:

    https://www.business.qld.gov.au/running-business/marketing-sales/marketing-promotion/advertising/types

    https://coschedule.com/blog/best-marketing-campaign-examples/

    https://www.singlegrain.com/digital-marketing/best-online-marketing-companies/

     

    Learning Targets

    OC4 Identify the elements of the promotional mix (i.e., advertising, publicity, sales promotion, personal selling)

    OC5 Explain the types of advertising (e.g., radio, tv, direct mail, outdoor, newspaper, Internet, social media)

    AG3 Identify ways social media can be used as marketing, advertising, and data gathering tools

    OC1 Identify the impact of advertising and promotions on sales

    OC2 Identify various forms of sales promotion (e.g., sweep stakes, coupons, contests, specialty products) 

    OC3 Initiate/create special promotions

    OC6 Explain components of advertisements (e.g., headline, copy, illustration, price, signature, logo)

  • Monday, September 30, 2019Monday, September 30, 2019

    Announcements and Bell Work

    I want you to research "target market."  Be able to explain it.

    On Friday, we discussed methods that advertisers use to make their food look delicious in ads.  Look at this link and answer the following questions: https://www.insider.com/food-photo-tricks-2017-9

    What is sometimes used to hold a burrito together?

    What is used in the place of chocolate?

    What is done to the meat to make it look better?

     

    Agenda

    Today, you'll be learning all about campaigns. 

    WE ALL SCREAM FOR ICE CREAM  You may work with a partner as long as both of you are working hard!  Be sure to share your project with your partner in case you are absent on Wednesday/have your partner share with you.

    PROMOTIONAL STUDENT ACTIVITY

    Helpful links:

    https://www.business.qld.gov.au/running-business/marketing-sales/marketing-promotion/advertising/types

    https://coschedule.com/blog/best-marketing-campaign-examples/

    https://www.singlegrain.com/digital-marketing/best-online-marketing-companies/

     

    Learning Targets

    OC4 Identify the elements of the promotional mix (i.e., advertising, publicity, sales promotion, personal selling)

    OC5 Explain the types of advertising (e.g., radio, tv, direct mail, outdoor, newspaper, Internet, social media)

    AG3 Identify ways social media can be used as marketing, advertising, and data gathering tools

    OC1 Identify the impact of advertising and promotions on sales

    OC2 Identify various forms of sales promotion (e.g., sweep stakes, coupons, contests, specialty products) 

    OC3 Initiate/create special promotions

    OC6 Explain components of advertisements (e.g., headline, copy, illustration, price, signature, logo)

  • Friday, September 27, 2019Friday, September 27, 2019

    Announcements and Bell Work

    Campaigns usually involve using the same idea in several different types of media. For example, "Got Milk" was used on billboards, in commercials, and in magazines.  

    Check out these familiar advertising campaigns:

    https://www.bluleadz.com/blog/20-of-the-best-marketing-campaigns-of-all-time

    Agenda

    If anyone or any group hasn't presented their highlighted text from the student handout, you will need to do so TODAY.

    STUDENT HANDOUT

    Understanding the photography behind the ads and other secrets:

    https://www.truthinadvertising.org/wendys-ads-vs-reality/

    https://www.signs.com/advertisement-vs-reality/

    PROMOTIONAL STUDENT ACTIVITY

    Learning Targets

    OC4 Identify the elements of the promotional mix (i.e., advertising, publicity, sales promotion, personal selling)

    OC5 Explain the types of advertising (e.g., radio, tv, direct mail, outdoor, newspaper, Internet, social media)

    AG3 Identify ways social media can be used as marketing, advertising, and data gathering tools

    OC1 Identify the impact of advertising and promotions on sales

    OC2 Identify various forms of sales promotion (e.g., sweep stakes, coupons, contests, specialty products) 

    OC3 Initiate/create special promotions

    OC6 Explain components of advertisements (e.g., headline, copy, illustration, price, signature, logo)

  • Wednesday, September 25, 2019Wednesday, September 25, 2019

    Announcements and Bell Work

    Today, we will continue our unit on promotion. 

    Check out these print ads:

    https://www.printthree.com/blog/favourite-print-ads-2017/

    Agenda

    You will finish your "Teach the Class" lesson.

    STUDENT HANDOUT

    PROMOTIONAL STUDENT ACTIVITY

    Learning Targets

    OC4 Identify the elements of the promotional mix (i.e., advertising, publicity, sales promotion, personal selling)

    OC5 Explain the types of advertising (e.g., radio, tv, direct mail, outdoor, newspaper, Internet, social media)

    AG3 Identify ways social media can be used as marketing, advertising, and data gathering tools

    OC1 Identify the impact of advertising and promotions on sales

    OC2 Identify various forms of sales promotion (e.g., sweep stakes, coupons, contests, specialty products) 

    OC3 Initiate/create special promotions

    OC6 Explain components of advertisements (e.g., headline, copy, illustration, price, signature, logo)

  • Monday, September 23, 2019Monday, September 23, 2019

    Announcements and Bell Work

    Today, we will continue our unit on promotion. 

    Check out these billboard ads:

    https://blog.hubspot.com/marketing/creative-billboards-around-world

    Agenda

    Today, our focus will be on promotion.  You will finish your teaching "instrument" and present it to the class.

    STUDENT HANDOUT

    Learning Targets

    OC4 Identify the elements of the promotional mix (i.e., advertising, publicity, sales promotion, personal selling)

    OC5 Explain the types of advertising (e.g., radio, tv, direct mail, outdoor, newspaper, Internet, social media)

    AG3 Identify ways social media can be used as marketing, advertising, and data gathering tools

    OC1 Identify the impact of advertising and promotions on sales

    OC2 Identify various forms of sales promotion (e.g., sweep stakes, coupons, contests, specialty products) 

    OC3 Initiate/create special promotions

    OC6 Explain components of advertisements (e.g., headline, copy, illustration, price, signature, logo)

  • Wednesday, September 18, 2019Wednesday, September 18, 2019

    Announcements and Bell Work

    Today, we will be starting a new unit on promotion.  I want you to think about your favorite ads, such as a favorite television commercial.  Why did you like it?  Was it funny, inspiring, emotional? Did it have a famous person in it, such as one of your favorite actors, comedians, singers?  Were the graphics/images/video good? Is the commercial still around today?

    Agenda

    Today, our focus will be on promotion.  We will be looking at the different ways to promote current and new products.

    STUDENT HANDOUT

    Learning Targets

    OC4 Identify the elements of the promotional mix (i.e., advertising, publicity, sales promotion, personal selling)

    OC5 Explain the types of advertising (e.g., radio, tv, direct mail, outdoor, newspaper, Internet, social media)

    AG3 Identify ways social media can be used as marketing, advertising, and data gathering tools

    OC1 Identify the impact of advertising and promotions on sales

    OC2 Identify various forms of sales promotion (e.g., sweep stakes, coupons, contests, specialty products) 

    OC3 Initiate/create special promotions

    OC6 Explain components of advertisements (e.g., headline, copy, illustration, price, signature, logo)

  • Monday, September 16, 2019Monday, September 16, 2019

    Announcements and Bell Work

    Open up your document/presentation on professionalism if you have not presented, yet.  Be prepared to share.

    Agenda

    Today, you we will complete the presentations over professionalism.

    Next, we will be working on a new, short unit on staffing:

    https://www.bath.kyschools.us/userfiles/65/Classes/33620/lesson%203%20staffing.pdf?id=52115

    Learning Targets

    OE1 Explain the process and procedures of receiving merchandise (e.g., receiving, checking, marking)

    OE2 Identify various price marking methods (e.g., gum label, hang tag, shelf label)

    OE3 Describe stock and re-stock procedures (e.g., LIFO, FIFO, rotation) for merchandise and operating supplies

    OE4 Compare and contrast inventory processes (i.e., physical or perpetual)

  • Friday, September 13, 2019Friday, September 13, 2019

    Announcements and Bell Work

    Note: You will have an assessment today over purchasing (Lesson 2). 

    Review the following:

    Purchasing:

    https://www.bath.kyschools.us/userfiles/65/Classes/33620/lesson%202%20purchasing.pdf?id=52114

    Agenda

    Review Lesson 2 (Kahoot game)

    Take Lesson 2 assessment

    Today, we will be looking at professionalism in the workplace.

    With this activity, you may work with a partner.

    Please see the document for more information.

    PROFESSIONALISM IN THE WORKPLACE

    Learning Targets

    OE1 Explain the process and procedures of receiving merchandise (e.g., receiving, checking, marking)

    OE2 Identify various price marking methods (e.g., gum label, hang tag, shelf label)

    OE3 Describe stock and re-stock procedures (e.g., LIFO, FIFO, rotation) for merchandise and operating supplies

    OE4 Compare and contrast inventory processes (i.e., physical or perpetual)

  • Wednesday, September 11, 2019Wednesday, September 11, 2019

    Announcements and Bell Work

    Note: You will have an assessment on Friday over purchasing (Lesson 2). 

    Review the following:

    Purchasing:

    https://www.bath.kyschools.us/userfiles/65/Classes/33620/lesson%202%20purchasing.pdf?id=52114

    Agenda

    Complete the math and written exercises and submit today Purchasing:

    https://www.bath.kyschools.us/userfiles/65/Classes/33620/lesson%202%20purchasing.pdf?id=52114

    LIFO VS FIFO https://www.freshbooks.com/hub/accounting/fifo-vs-lifo

    Next, we will be doing an activity with successful retailers

    Learning Targets

    OE1 Explain the process and procedures of receiving merchandise (e.g., receiving, checking, marking)

    OE2 Identify various price marking methods (e.g., gum label, hang tag, shelf label)

    OE3 Describe stock and re-stock procedures (e.g., LIFO, FIFO, rotation) for merchandise and operating supplies

    OE4 Compare and contrast inventory processes (i.e., physical or perpetual)

  • Monday, September 9, 2019Monday, September 9, 2019

    Announcements and Bell Work

    Note: You will have an assessment today over the various things we've discussed so far this year. 

    Review this document for today's assessment:

    https://www.bath.kyschools.us/userfiles/65/Classes/33620/lesson%201%20pricing.pdf?id=52113

    Agenda

    Purchasing:

    https://www.bath.kyschools.us/userfiles/65/Classes/33620/lesson%202%20purchasing.pdf?id=52114

    LIFO VS FIFO https://www.freshbooks.com/hub/accounting/fifo-vs-lifo

    Learning Targets

    OE1 Explain the process and procedures of receiving merchandise (e.g., receiving, checking, marking)

    OE2 Identify various price marking methods (e.g., gum label, hang tag, shelf label)

    OE3 Describe stock and re-stock procedures (e.g., LIFO, FIFO, rotation) for merchandise and operating supplies

    OE4 Compare and contrast inventory processes (i.e., physical or perpetual)

  • Wednesday, September 4, 2019Wednesday, September 4, 2019

    Announcements and Bell Work

    Note: You will have an assessment on Monday over the various things we've discussed so far this year.

    Review the following:

    • How do you figure margin?  If you paid $15 for a shirt and set the price at $35, what is the margin?  
    • If an item cost $8.25 and you want to mark it up 30%, then what would the markup be?  What would the price be?
    • If an item's current price is $20 and you want to mark it down 15%, then what would the price be?
    • This is the percentage that a store has of the total sales in its trading area.

    Agenda

    Continue with Lesson 1 Pricing:

    https://www.bath.kyschools.us/userfiles/65/Classes/33620/lesson%201%20pricing.pdf?id=52113

    If time permits, we will begin Lesson 2 on Purchasing:

    https://www.bath.kyschools.us/userfiles/65/Classes/33620/lesson%202%20purchasing.pdf?id=52114

    Learning Targets

    OA1 I can Distinguish between economic goods and services.

    OA5 I can explain the principles of supply and demand

    OA3 I can describe the concepts of economics and economic activities

  • Friday, August 30, 2019Friday, August 30, 2019

    Announcements and Bell Work

    Note: You will have an assessment next week over the various things we've discussed so far this year.

    Review the following:

    • This is the amount of money a business charges for items it offers for sale.
    • When determining the selling price, a business should consider these two things.
    • What are some things that can influence the cost of merchandise?
    • How is profit figured?

    Agenda

    Continue with Lesson 1 Pricing:

    https://www.bath.kyschools.us/userfiles/65/Classes/33620/lesson%201%20pricing.pdf?id=52113

    Learning Targets

    OA1 I can Distinguish between economic goods and services.

    OA5 I can explain the principles of supply and demand

    OA3 I can describe the concepts of economics and economic activities

  • Wednesday, August 28, 2019Wednesday, August 28, 2019

    Announcements and Bell Work

    Review supply and demand:

    https://quizlet.com/11741010/supply-and-demand-vocabulary-flash-cards/

    https://www.wikihow.com/Understand-Supply-and-Demand

    Agenda (in addition to discussing FBLA)

    Today, we will be looking further at how pricing changes the demand for a product.

    We will be using Virtual Business (VB) Retailing.

    https://www.bath.kyschools.us/userfiles/65/Classes/33620/lesson%201%20pricing.pdf?id=52113

    Learning Targets

    OA1 I can Distinguish between economic goods and services.

    OA5 I can explain the principles of supply and demand

    OA3 I can describe the concepts of economics and economic activities

  • Monday, August 26, 2019Monday, August 26, 2019

    Announcements and Bell Work

    Identify the following as a good or service business or both.

    Robinson's Auto Care Center--Offers oil changes, tire rotation, etc.

    Kristal's Kar Mart--Sells car batteries, tires, oil, oil filters, etc.

    Krob's Pizzeria--Sell Italian food. Offer dining with wait staff and delivery.  Also cater.

    Agenda

    Today, we will be reviewing goods and services.

    Then, we will be reviewing supply and demand:

    https://www.wikihow.com/Understand-Supply-and-Demand

    Review these terms:

    https://quizlet.com/11741010/supply-and-demand-vocabulary-flash-cards/

    Chocolate Bar Demand https://www.econlowdown.org/supply_and_demand?module_uid=120&section_uid=290&page_num=2645&p=yes

    https://www.econlowdown.org/supply_and_demand?module_uid=120&section_uid=292&page_num=7136&p=yes

    Learning Targets

    OA1 I can Distinguish between economic goods and services.

    OA5 I can explain the principles of supply and demand

    OA3 I can describe the concepts of economics and economic activities

  • Wednesday, August 21, 2019Wednesday, August 21, 2019

    Announcements and Bell Work

    Open the document link below.  Think about businesses in Bath County; you may want to think about the businesses around you in Salt Lick, Owingsville, Preston, Sharpsburg, Olympia, etc.

    Write down all the businesses that you can remember.  Don't be critical of anyone's spelling or what they write down.  When you brainstorm, you don't analyze or criticize, you simply write down what comes to mind.

     https://docs.google.com/document/d/1tvVXY91gDCtJHrB07JaWBP0oJ3zsmQV-8mMCW8dzyks/edit?usp=sharing

    Agenda

    Today, we will be discussing goods and services.

    We will also be discussing the classroom syllabus, curriculum, etc.

    Learning Targets

    OA1 I can Distinguish between economic goods and services.

  • Monday, August 19, 2019Monday, August 19, 2019

    Announcements and Bell Work

    On Friday, you had a sub, so we'll get to that later.  Today, we will focus on finishing up what we discussed on Wednesday.

    Agenda

    You will continue collecting information for your classroom survey to share with your classmates in Retail Marketing. We will be discussing Google documents and the Google drive further.

    Learning Targets

    I understand how to use the classroom website.

    I can create a survey using Google Forms.

  • Friday, August 16, 2019Friday, August 16, 2019

    Announcements and Bell Work

    Sorry I am not with you today, but you are in good hands with Mr. Weaver.  It's hard to leave something for you to do that is meaningful on the second day of class. Please follow the directions below to do as best as you can.

    Agenda

    Think about an advertisement that you can remember and really enjoy.  Using Google docs, answer the following and save:

    What was being advertised?

    How did the ad make you feel?

    Why did you like the ad?  

    Why do you think it was successful?

    Now, take some time to explore some online ads, specifically Facebook, by looking at these:

    https://www.wordstream.com/blog/ws/2016/05/23/facebook-ad-examples

    Which was your favorite and why?

    What social media ads grab your attention and why?

    After answering all questions above and saving them to a file, you may get on cool math games or another appropriate web site.

    Have a wonderful day!

     

  • Welcome Back!Welcome Back!

    Announcements and Bell Work

    Welcome back to school and welcome to Retail Marketing!

    Hopefully, you are ready to learn all about the field of business, especially, retail.

    While everyone is getting to this site, try out this puzzle:

    https://www.jigsawplanet.com/?rc=play&pid=3d9029e93d8b

    Agenda

    Today, you will be exploring some of the resources that we will be using in class.

    You will need to complete the following survey:

    https://forms.gle/sAZ2HDSgPkAsXvBy8

    Since we will be using Google docs for most of our activities, you will be reviewing/exploring Google docs and creating your own survey to share with your classmates in Retail Marketing.

    Learning Targets

    I understand how to use the classroom website.

    I can create a survey using Google Forms.

     

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