Announcements and Bell Work
Hello strangers! I hope you had a wonderful fall break!
Formative assessment today over promotion. You will want to look over this document to prepare for the assessment:
Study guide for promotion assessment
Also, make sure you have emailed me your campaign presentations:
First, we will view the completed presentations:
3--Mikey, James, and Austin
4--Christian and Marcus
5--Mason, Logan, and Lexi
6--Anastasia and Abby
7--Jayden, Katelyn, & Vanessa
Next, you will be working on Lesson 4 in Virtual Business on Promotion in order to compare two specific types of promotion--radio and billboards.
Next, we will use Kahoot to review for the assessment today.
Then, we will be taking the assessment over promotion.
Student Survey on Technology
If time permits, we will begin a the fourth "P" in the marketing mix, which is place/product placement.
OC4 Identify the elements of the promotional mix (i.e., advertising, publicity, sales promotion, personal selling)
OC5 Explain the types of advertising (e.g., radio, tv, direct mail, outdoor, newspaper, Internet, social media)
AG3 Identify ways social media can be used as marketing, advertising, and data gathering tools
OC1 Identify the impact of advertising and promotions on sales
OC2 Identify various forms of sales promotion (e.g., sweep stakes, coupons, contests, specialty products)
OC3 Initiate/create special promotions
OC6 Explain components of advertisements (e.g., headline, copy, illustration, price, signature, logo)